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Fashion Walk Wins Advertising’s Greatest Honor – the Grand Kam Fan Award

 
(Hong Kong, December 1, 2015) Hang Lung Properties’ Fashion Walk has proved once again its richly deserved reputation as a shining icon for fashionistas and a much-admired marketing pioneer. Fashion Walk’s innovative “Fashion Intelligence Index”, launched this year, has walked away with five honors in the 2015 Kam Fan Awards. In addition to the Bronze and Merit Awards under the “Outdoors (Field Marketing)” and “Print/Outdoors Crafts – Art Direction” categories respectively, the Index clinched two “Kam Fans” under the “Promo & Activation” and “Integrated” categories, as well as the most coveted accolade of all, the “Grand Kam Fan”.

Mr. Norman Chan, Director (Leasing & Sales) of Hang Lung Properties, said, “This award represents the greatest honor in the advertising industry and we are proud to receive this recognition. Since the asset enhancement initiative of the Fashion Walk Main Block was completed in December last year, the shopping destination has introduced an impressive array of innovative and novel elements into Causeway Bay. The ‘Fashion Intelligence Index’ is a unique marketing tool and has transformed itself into a benchmark against which the entire industry can measure itself. All thanks to the efforts and creativity of the entire team.”
 
The “Fashion Intelligence Index” was created by Fashion Walk and the renowned marketing agency McCANN & SPENCER, it is the first-ever index that unveils the latest fashion trends in Hong Kong. The innovative index uses creative and interactive methods to collect data from fashionistas on the four fashion-filled streets at Causeway Bay - Great George Street, Paterson Street, Kingston Street and Cleveland Street - including their favorite colors and patterns to provide valuable insights into the latest trends. The activity held in April and May has attracted about 90,000 participants.

The 2015 Kam Fan Awards is organized by the HK4As to recognize the finest works available in the market. The Awards are the highest recognition that Hong Kong’s advertising industry can aspire to, and one of the largest of its kind in Asia. Every year, the organizer invites professionals from around the world to form the judging panel, which awards the Gold, Silver, Bronze and Merit winners in each category: the Print, Outdoors, Design, Film, Radio, Cyber, Media and Integrated categories, as well as the winner of the “Grand Kam Fan”. The “Fashion Intelligence Index” is the only winner of the “Grand Kam Fan”.

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The “Fashion Intelligence Index” launched by Fashion Walk in April this year wins the most coveted accolade, the “Grand Kam Fan”, in the 2015 Kam Fan Awards.
The “Fashion Intelligence Index” uses creative and interactive methods to collect data from fashionistas on the four fashion-filled streets at Causeway Bay to provide valuable insights into the latest trends.

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