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Fashion Walk Presents the "Christmas ExTREEvaganza" Twelve Stylish Christmas Trees Form the City's First "Designer Tree Parade"

 
(Hong Kong, November 27, 2015) Hang Lung Properties’ Fashion Walk in Causeway Bay blazes a new trail with one of the Christmas holiday’s most iconic symbols – the “Designer Tree Parade” in the “Christmas ExTREEvaganza” campaign. For the first time in Hong Kong, twelve world famous fashion and lifestyle designer brands collaborate with Fashion Walk to turn Paterson Street and Food Street into a glittering avenue of designer Christmas trees adorned in the unique chic style that Fashion Walk is famed for. Christmas in Hong Kong has never been so cool!

The line-up of designer brands says it all, with Diesel, Just Cavalli, kate spade new york, Kiehl’s, KURT GEIGER, Maison Kitsuné, Max Mara, Michael Kors, Ted Baker, Versus Versace, lifestyle brand Francfranc, and Champagne house Moët & Chandon, each creating their own stunningly seasonal tree designs to fill Fashion Walk with classy Christmas cheer. These unique works of art will be on display from now till December 31. In keeping with age-old Christmas tradition, Fashion Walk has asked Santa to unload a sleigh full of presents right under the magnificent designer trees, waiting for the lucky winners of the Fashion Walk “Designer Tree Parade” Lucky Draw. For every HK$500 of spending at Fashion Walk, shoppers will have the chance to win all the presents which are worth a total of over HK$120,000.
 
Another highlight of “Christmas ExTREEvaganza” is the giant interactive “(S)elfie Tree” at the Main Block of Fashion Walk. Fitted with multiple LED screens, customers can take selfies using the many elfish holiday props available, and see their photos projected on the screens of the “(S)elfie Tree”, creating a sense of warmth for the holidays.

Food Street will also host a special “Santa Paws Charity Market” from December 12 to 13 and 19 to 20 for pet lovers. A host of specialty pet retailers will be selling pet gifts such as grooming products, clothing, snacks and pet hampers. Part of the sales revenue will be donated to the Society for the Prevention of Cruelty to Animals. Pet lovers can also take photo with Santa and their pets at the “Paws with Claus” installation. Customers will also enjoy preparing Christmas gifts for their loved ones at the “Christmas Weekend Market” from November 28 to 29 and December 5 to 6. For more details, please refer to the appendix.

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(From top to bottom, left to right) Twelve world famous brands, including Diesel, Just Cavalli, kate spade new york, Kiehl’s, KURT GEIGER, Maison Kitsuné, Max Mara, Michael Kors, Ted Baker, Versus Versace, Francfranc and Moët & Chandon, create their brand-themed Christmas trees to fill Fashion Walk with classy Christmas cheer.
Fitted with multiple LED screens, the giant interactive “(S)elfie Tree” at Fashion Walk Main Block projects customers’ happy faces on the tree, sharing the joy of the festive season.

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